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Posted May 2, 2018

1.) A Dollar A Day...

Every time someone comes into your studio you want them to spend at least $1. You as the studio owner needs to provide them with the opportunity to do that. Get creative! It can be as simple as a vending machine with snacks/drinks, hair supplies that students may need for class, or even a small dance boutique. Let's say you have 300 students who come in 2x per week and each spend $1 every time they are in the studio. That is an additional $600 per week, $2,400 per month, $28,800 per year. In the words of Benjamin Franklin, "Take care of the nickels, dimes, and quarters and the dollars will take care of themselves."

- Sean Boutilier
SEAN BOUTILIER ACADEMY OF DANCE

2.) Build press organically with your existing programs

We developed a program called "We Dance" which is our special needs dance class. We do the program for 6 weeks each semester for free. We require a buddy system each week where our company members sign-up as their way of giving back. We've received publicity from the program through newspapers and television news stations, which has continued to bring in new students.


3.) There is no better review than your current clients

During recital time, we have a visitor's day to go over all aspects of the recital. At this meeting, we offer current clients $30 off of one month of tuition if they bring in a new paying student to the studio. We have gotten about 10-20 students from this last year through this incentive.

- Kim Massay
KIM MASSAY DANCE

4.) Utilize talent in the community

We produce 2 musicals during the year where we charge a flat fee to anyone that is not training at the studio to participate in the show. This allows talent to join us for a short period of time as well as bring in additional income.


5.) Provide feedback through showcases

Bringing in qualified judges to give feedback to your soloists can be a great way to bring in some extra income and give your students some performance training. We bring in a panel of various judges twice a year and charge $30 per solo. Sometimes we have as many as 90 soloists!

- Kim Delgrosso
CENTER STAGE PERFORMING ARTS

6.) Recital add-ons

We offer 2 line good luck notes where we charge $25. It is a great way for family and friends to give encouragement to their little dancers and not add additional work to the studio since we already do a recital program.

- Jody Phillips
JODY PHILLIPS DANCE

7.) Team bonding can provide strong morale

Creating bonding experiences at the studio for your recreational and competitive students can give them an opportunity to connect, develop a stronger support system for one another, and help bring in additional funds to your studio. Holding movie nights, dance team showcases, bingo night, or a poker night can be a great way to raise money and keep everyone in the studio united.

- Sue Sampson-Dalena
THE DANCE STUDIO OF FRESNO


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